iFaggi Club

The iFaggi Club of Biella has relied on us to develop a solid and strategic digital presence, with the aim of increasing the visibility of the club online through a site optimized for organic positioning (SEO) and oriented to the user experience.

We designed the simple, accessible and well-structured interface capable of telling the sporting and social identity of the club. The section dedicated to courses, events and tournaments can be easily navigated and updated independently by the iFaggi team thanks to a personal CMS.

Project objective

The goal was clear: to transform the website into a strategic tool capable of telling the identity of the club and actively supporting growth. We have designed and developed a new digital presence built around two fundamental axes: online visibility and usability. The new site has been designed to be easily found by search engines thanks to an SEO-friendly architecture that is easy to navigate for all types of users – young athletes, families but also new curious people approaching the club for the first time.

Initial analysis and goal setting

It all started with a careful analysis: we studied the needs of the club, the habits of users and the most relevant keywords in the world of the club.

From here we have built a map of the contents speaking the same language as the people who are looking for courses, tournaments or events in Biella and the surrounding area. Each section has been designed with a specific purpose: to tell, inform, guide but above all to be found.

Website design

The technical part of the project was guided by a very clear principle, namely flexibility. We have developed a simple and intuitive content management system (CMS) that allows the Club team to update courses, events and tournaments in complete autonomy without the need for external intervention. Everything is modular, scalable and designed to grow over time together with the club.

The site, being completely responsive, fast and secure, with optimized performance even from mobile – because today accessibility also and above all passes from mobile; To make everything even more functional, we have integrated direct contact tools – form, map, telephone and e-mail – that transform every visit into an opportunity for dialogue between the club and its public.

Consistent digital identity

At the base of the project there is also a particular attention to the visual language; the site is not only functional but also in line with the identity of the Club: welcoming, familiar with a clean and recognizable style. Every design choice – from the colors to the typography – has been designed to convey the personality of the club even in digital.

Digital strategy and social media

The creation of the website was only the second step of a path started months earlier relating to the management of the Club’s Social Media (Instagram and Facebook).

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Results and Benefits

A site that works, communicates and engages; A living, updatable tool, accessible from any device and ready to welcome new users, new stories and new goals.