Punkt.

Punkt. is a Swiss technology design brand, known internationally for its essential and mindful approach to technology.

Punkt. products come from the meeting of industrial design, functionality and attention to the human experience, with the goal of creating devices that help people use technology more intentionally, reducing distractions and focusing on what really matters.

A strong, recognizable identity that calls for a digital presence able to reflect the same values:
clarity, consistency, quality and attention to detail.

Main goal

Back in 2008, the Punkt. eCommerce was already a bold choice.
Years later, that vision needed a new home: more solid, faster, and more in line with the brand identity and with users’ expectations.

This led to the project to completely rethink the Punkt. eCommerce, developed on Shopify, with the goal of creating a modern, scalable platform able to support the brand in its digital evolution.

The needs

It wasn’t just about “redoing a website”.

What Punkt. really needed was to:

• improve the overall performance of the shop
• optimize the checkout, making it smoother and more intuitive
• reorganize the content in a clear, consistent and conversion-oriented way
• build a solid technology foundation, easy to manage and ready to grow

All without losing the soul of the brand

The solution

We chose Shopify as the reference platform and developed a custom eCommerce that combines aesthetics, functionality and ease of management.

What we did:

• Complete restyling of the graphics, with a more modern and clean design
• Reorganization of the content, designed to guide users naturally
• SEO optimization, both structural and textual
• Optimized checkout, to reduce friction and improve the shopping experience
• Flexible and scalable structure, ready for future developments

The result is an eCommerce that is not only good to look at, but above all effective to use.

Shopify at the core

At Jinni we work on Shopify every day.
We are certified Shopify Partners and support brands in designing, developing and optimizing eCommerce stores built to last.

For Punkt., Shopify was not just a technical tool but a strategic choice:
a reliable, high-performance platform that simplifies processes without giving up customization.

A look ahead

The project also introduced a new approach to customer support, integrating Gorgias to manage tickets and FAQs.
An important piece that we will soon describe in a dedicated portfolio.

Result

A renewed eCommerce, consistent with the Punkt. identity, faster, more intuitive and ready to support the brand’s growth.

A project that shows how technology, design and strategy can work together when guided by a clear vision.