Global Product Channel
Social Media Management | Content creation | Digital strategy
In GPC’s digital evolution path, the need to strengthen its presence on professional social channels has become increasingly evident, in particular on Linkedin, the reference point for B2B (business to business) relationships, networking and authoritative communication in the world of work.
Project objective
The goal of this project is clear: to consolidate GPC’s online positioning through a structured social strategy, oriented towards the creation of information and relational value.
A plan designed not only to “be there” but to communicate in a coherent, constant and meaningful way with its target audience: companies, professionals, technical studios and interlocutors in the contract and management sector.
Editorial plan that speaks to Professionals
The strategy developed for GPC is based on a weekly editorial schedule that provides for the regular publication of content with attention to the smallest details. Each post is designed to offer useful insights, tell use cases, share insights and above all strengthen the understanding of the solutions offered by GPC, in particular through the two product lines: PDSUITE and Arena Furniture. Each piece of content is the result of a careful analysis of the target audience, its information needs and the competitive context. The goal is twofold: to educate the public about the potential of the products and at the same time position GPC as a reference point in its sector.
PDSUITE - Efficiency and innovation at your fingertips
In the weekly story of Linkedin, PDSUITE finds space through technical but accessible posts that explain your functionalities in practice: from document management to activity planning, from the digitization of workflows to integration with other business tools. The narrative is supported by infographics, short videos, case studies and testimonials that show the concrete benefits obtained by those who use the suite in their daily operations. Each post is designed to answer key questions from professionals: “how can I work better?”, “how can I save time?”, “how can I ensure regulatory compliance?”
Arena Furniture - Design that tells stories
At the same time, the most creative and visual soul of GPC takes shape through the contents dedicated to Arena Furniture, in this case the communication focuses on the evocative power of design: custom-made furniture, attention to detail, contract projects, functional aesthetics and sustainability. The posts tell about real projects, highlighting the experience of the team, the craftsmanship and the design vision that animates each proposal. The blog articles become ideas to learn more about interior design trends, the choice of materials, customization and the value of custom-made furniture in the business world.
Blogs and Social: an ecosystem of consistent content
All the content published on Linkedin is coordinated with the publications of the company blog, generating a cohesive communication ecosystem where each social post refers to insights, case studies and informative articles available on the site. This approach has a double advantage: it enhances the organic visibility of content and accompanies the user towards an increasingly complete knowledge of GPC solutions, transforming the simple reading of a post into a micro in-depth experience.
A professional, human, and credible tone of voice
The language adopted on social media is calibrated to be professional but not impersonal, technical but accessible. An authoritative tone that conveys competence, but which always maintains a human and close slant, in line with GPC’s identity: a company made up of people, experience and passion for what it does.
Objectives
Among the goals that the project achieves are: – Increase the organic visibility of GPC among the target audience- Trigger qualified interactions with technical studios, designers and companies – Generate profiled traffic to the company website and blog – Build authority over time, becoming a recognizable voice in its sector.
Results and Benefits
Among the goals that the project achieves are:
- Increase GPC’s organic visibility to target audiences
- Trigger qualified interactions with technical firms, designers and companies
- Generate profiled traffic to the company website and blog
- Build authority over time, becoming a recognizable voice in your sector.
Being present on social media does not only mean publishing content but building a coherent, human and recognizable dialogue with those who follow you.
Often, however, time is scarce, ideas run out, or you simply don’t know where to start.
If you feel that your social communication needs structure, direction or continuity, we can support you.
We work together to give voice to your values, tell your work authentically and build an online presence that truly reflects you.
Write to us if you want to start a social media management path that focuses on identity, relationships and vision.
