House sitting

The House Sitting Biella website was created to tell and enhance a highly specialized local service in the care and custody of homes during the absence of the owners.
It is a professional service designed especially for second homes, huts and homes located in isolated contexts, typical of the Biella area, where the simple “occasional visit” is not enough to guarantee safety and constant maintenance.
House Sitting Biella offers a real and continuous presence: selected and reliable people take care of the house, managing regular checks, maintenance and outdoor spaces, as well as security and video surveillance systems.
The main value of the service is tranquility: allowing owners to leave without worries, knowing that their home is followed with attention, respect and responsibility as if it were their own.

Main objective

The goal of the project was to develop a digital presence capable of telling in a clear, credible and distinctive way a service that is still not widespread in the Italian context, such as that of professional housesitting.
It was not simply a matter of presenting an activity, but of building a perception of value around a service that, by its nature, requires a high level of trust on the part of the user. The site therefore had to be able to convey safety, reliability and competence in the first seconds of navigation.
A further objective was to differentiate House Sitting Biella from international platforms or informal services between individuals, highlighting the professional component, the real presence in the area and the tailor-made approach.
From a strategic point of view, the site also had to accompany the user in understanding the service, guiding him step by step: from the discovery of what housesitting is, to the concrete perception of the benefits and the decision to contact the service.
It was essential to build a digital identity consistent with the Biella area, enhancing the context of second homes, huts and isolated homes, where this type of service finds its maximum usefulness.

Needs

The project stems from our collaboration with Kanepower. The main need is to develop a website for Housesitting Biella that is consistent with the positioning of the brand and capable of communicating an innovative service, still not widespread in the area.
One of the most important needs is to make the housesitting service clear and accessible even to those who do not know it. The site must therefore educate the user, answer the most common doubts and explain in a simple way a service that is not yet familiar to everyone.
Another requirement concerns the structure of the contents: the information must be organized in an intuitive way, easy to consult and without creating confusion. At the same time, the site must be flexible, updatable and optimized for search engines in order to improve online visibility for those looking for home care services.
It is therefore essential to maintain visual and communicative coherence with Kanepower’s identity, while enhancing the uniqueness of the Biella Housesitting project.

The solution developed

First of all, it was necessary to explain in a simple and accessible way a service that was still little known, avoiding misunderstandings and immediately clarifying the difference between professional house sitting and other more informal or occasional solutions.
Another central need was to buildtrust. Since it is a service related to the custody of private homes, the site had to:

• Convey reliability through content
• have tone of voice and structure to minimize possible psychological barriers of the user.

It was also important to enhance the strong link with the territory by communicating direct knowledge of the local context and its specificities, such as the presence of second homes or homes in less frequented areas.
From a business perspective, the site had to be designed to generate leads with clear navigation paths and well-placed calls to action.
Finally, the need emerged to tell the story of the service in a human and empathetic key, shifting the focus from simple “custody” to taking care of the home as a personal and meaningful space for the customer.

Result

To meet these needs, we have developed a site based on a clear, progressive structure oriented towards understanding the service.
The project was built around a narrative system capable of accompanying the user throughout the journey: from the initial discovery to the request for contact. The information has been organized in such a way as to gradually answer the user’s main questions: what is house sitting, how does it work, what problems does it solve and what benefits it offers.
Particular attention has been paid to the tone of voice, designed to be reassuring, close and authentic. The goal was to create a communication capable of conveying trust without being formal or distant, maintaining a balance between professionalism and empathy.
We have also enhanced the territorial context, integrating concrete references to the type of housing and the typical needs of the area, making the service immediately recognizable and relevant to the local target.
From a conversion perspective, the site was structured with clear and accessible calls to action, facilitating direct contact and reducing the complexity of the decision-making process.